There’s a reason proposals get bloated. A million inputs, constant context-switching, and a pressure-cooker environment that rewards reactivity over depth. But here’s the secret: most winning content isn’t created in a frenzy — it’s crafted in focus.
Rick Rubin’s The Creative Act reframes creative work as something intentional, not frantic. I listened to it during a stretch where every email felt like a new fire to put out. Rubin’s antidote? Protect your time, set the conditions, and give real work the space to emerge.
So this week, channel your inner John Wick. When he’s locked in, he’s unstoppable. Be like Wick. Close the tabs. Set Teams to “away.” Block two hours. Build something that lasts longer than the standup meeting it came from.
Why I liked it…
- Prioritizes depth: Teaches to slow down and create meaningful, focused work.
- Reduces noise: Reinforces clarity and simplicity over clutter—especially in complex narratives or win themes.
- Creative confidence: Encourages trusting your instincts when building content, not just checking compliance boxes.
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