You know the week. The one where you “touched” 47 things but finished exactly… one. Maybe? This isn’t a failure — it’s the result of an overloaded attention economy. And GovCon isn’t immune. In fact, it might be ground zero.
The Creative Act reminds us that you can’t create (or lead) if you’re constantly reacting. Rubin would have hated being on a color team where everyone’s “just jumping in” to ask about margins or fonts. He’s right. Creation needs focus — and so does leadership.
This week, if you left tasks half-baked because your brain was split in five directions, that’s your signal. Your best ideas — and your most strategic wins — live in the depth. Not the dash.
Why I liked it…
- Prioritizes depth: Teaches to slow down and create meaningful, focused work.
- Reduces noise: Reinforces clarity and simplicity over clutter—especially in complex narratives or win themes.
- Creative confidence: Encourages trusting your instincts when building content, not just checking compliance boxes.
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