Let’s be honest: Did you spend more time this week thinking about your response than writing it? Did you wait for the kickoff before assigning a tech lead? Did you hold off on that call with a teaming partner until you had your price model baked? If so, you’re not alone—but you might be slower than you think.
In The West Wing, President Bartlet’s relentless “What’s next?” is more than a catchphrase—it’s a strategy. High-performance teams, like high-functioning characters in that show, thrive not by knowing everything, but by executing anyway. They move the ball, even when the playbook is in flux. In GovCon, momentum often matters more than information. If you didn’t get traction this week, ask yourself: where could you have made one small move?
Maurer’s Kaizen approach isn’t sexy, but it’s lethal—in the best way. Progress in GovCon rarely arrives as a lightning strike; it’s more like The Mandalorian: small steps, consistently taken, across difficult terrain. (“This is the way.”) If you didn’t start this week… when will you?
Why I liked it…
- Breaks inertia: Helps you start proposals with small, low-risk actions that build momentum.
- Behavioral insight: Shows how tiny, repeatable steps lead to big improvements in performance and mindset.
- Quietly powerful: Ideal for fast-moving teams needing progress without perfection.
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