Category: inbrief

There’s a famous quote often misattributed to Aristotle: “We are what we repeatedly do.” In GovCon, that’s gospel. Your team isn’t defined by the color team goals on a whiteboard — it’s defined by how you prep every Red Team, recover every draft, and lead every kickoff. Greg McKeown’s Essentialism flips the script on productivity.…

There’s a reason proposals get bloated. A million inputs, constant context-switching, and a pressure-cooker environment that rewards reactivity over depth. But here’s the secret: most winning content isn’t created in a frenzy — it’s crafted in focus. Rick Rubin’s The Creative Act reframes creative work as something intentional, not frantic. I listened to it during…

Proposals aren’t won by perfection—they’re won by relevance, clarity, and responsiveness. And if we’re honest, we often trade all three just to make things “look right.”