Category: outbrief

  • Your Strategy Didn’t Fail — Your System Did

    Your Strategy Didn’t Fail — Your System Did

    Let’s not pretend your team didn’t try this week. You probably worked hard. Everyone always does. But did the work move smoothly… or did it feel like sprinting through sand? In The Matrix, Neo learns he doesn’t have to dodge every bullet — he just needs to understand the system. Same thing here. When GovCon…

  • Touched Everything but Finished Nothing? Here’s Why.

    Touched Everything but Finished Nothing? Here’s Why.

    You know the week. The one where you “touched” 47 things but finished exactly… one. Maybe? This isn’t a failure — it’s the result of an overloaded attention economy. And GovCon isn’t immune. In fact, it might be ground zero. The Creative Act reminds us that you can’t create (or lead) if you’re constantly reacting.…

  • What You Made Harder Than It Needed to Be — and Why That Matters

    What You Made Harder Than It Needed to Be — and Why That Matters

    Let’s not pretend. There’s something oddly satisfying about building a gorgeous slide deck with perfectly cropped logos and a clever three-part slogan. But when you zoom out, was that the work… or just your way of delaying the harder stuff? There’s a moment in The Devil Wears Prada where Anne Hathaway’s character stresses over “cerulean”…